Substance, n. The character trait common to persons who project an air of authority, reliability, and permanence.

2008 R CARLY FIORINA via MSNBC 15 Sep. "[T]he portrait was very dismissive of the substance of Sarah Palin, and so, in that sense, they were defining Hillary Clinton as very substantive and Sarah Palin as totally superficial. I think that continues the line of argument that is disrespectful in the extreme and yes, I would say, sexist, in the sense that just because Sarah Palin has different views than Hillary Clinton does not mean that she lacks substance."

2008 MCCAIN-PALIN via CNN 16 Sep. "Carly will now disappear."